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In this post-truth era, educational pedagogical decisions must clearly be guided by objective facts and proven practice. This study used instructor interviews to examine instructor pedagogical decisions about video creation in online courses. We share an emerging framework for coding and categorizing form and content of instructor-generated videos used in online discussion and teaching. This framework establishes a potential set of criteria that instructors can consider in evaluating their own videos and which will continue to be elaborated through subsequent research studies. The instructional goal of this research is to develop pedagogical supports for faculty teaching online.