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In the 1960’s and 70s, behaviorism, the science of manipulating behavior through operant conditioning, was marketed to US school teachers as an antidote to “overcrowded classrooms, racial strife,...children whose fathers [were] gone, children who barely [spoke] standard English, and others whose behavior patterns reflect[ed] the tensions of our society” (Sarason, Glaser and Fargo, 1972, p. 1). Using an economic sociological framework, this presentation explores behaviorist curriculum documents from the era. I use these curriculum documents to argue that behaviorism, as a technology of social control, leveraged ableism and racism to expand a burgeoning industry, one that promised a post-war “return to prosperity” to the white, hegemonic majority. Using multiple examples from behaviorist curriculum publications and teacher-training documents, I demonstrate how early behaviorists mobilized racist and ableist tropes to expand their market, with deleterious effects to those at the intersections of social difference. Finally, I make connections to present-day organizing by disabled POC against behaviorist institutions such as the Judge Rotenberg Center.