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Feedback has been intensively used in the online competency-based learning context. However, learners feel that the received feedback is not always a satisfying experience. Given the rapid adoption of online learning, digital feedback data makes it possible to analyze what and how feedback strategies are implemented and identify the potential opportunity for improving feedback practice. An exploratory multiple case study approach (Yin, 2017) was used to analyze the feedback text provided in an online module of a course focused on educational technology at the undergraduate level. The results indicated 11 types of feedback strategies were implemented and their effectiveness-related features were identified. Case comparisons further indicated how feedback implementation varied across different types of learning tasks.