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Field trips to museums and performing arts centers are not a frequent activity for most students, so how do cultural organizations learn how to make the most of these limited but potentially valuable gateway experiences towards increased future arts participation? This paper examines the administration of a short affective engagement survey instrument during three seasons of performances at a large performing arts center across art forms, grade levels, and student populations. The findings feature the factors that may optimize positive engagement in the arts experience for students living in poverty, English learners, and students with disabilities. Practical implications for audience recruitment, accessibility supports, and educational design are discussed.