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Despite an increasing use of mobile devices for vocabulary learning, little research has examined whether the vocabulary-learning apps currently on the market are well designed. Building on prior research from the spheres of instructional design, educational technology, and vocabulary learning, this study developed an evaluation framework and used it to review 30 apps aimed at teaching English vocabulary to non-native speakers. The results show that these popular apps presented their users with clear goals and control over content and pace, and facilitated spaced repetition, but covered narrow ranges of learning activities and lacked scaffolded feedback. They focused more on the breadth of vocabulary knowledge than its depth. Various recommendations for future app development are discussed.