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The purpose of this paper is to introduce Immersive Literacy as an avenue for disruptive innovation, one that connects traditional literacy practices to digital literacy practices in an effort to bridge the digital literacy divide. While the term Immersive Literacy has been used casually in the education field, often to describe literacies related to immersive technologies, we propose a framework for it that is built on the theoretical foundations of activity theory, multimodal literacy, new media literacy, embodied literacies, and flow theory. We end by discussing an examplar of Immersive Literacy in practice.