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Researchers use content analysis as methodology across many disciplines. However, the method is seldomly used in education despite its ability to provide empirical grounding for investigating phenomenon within a particular context. This methodological commentary explains the utility of content analysis and provides context for conducting this kind of analysis using data from studies on Black and Brown children in gifted education. We offer recommendations for implementation and present future possibilities for moving the field of gifted education forward through the use of content analysis as a methodological approach.