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Quality in higher education has been a highly contested concept in India. The contestations have been highly influenced by the dynamics introduced by neoliberal and internationalization agendas at the global stage. In this case study, guided by policy feedback theory and theories of world-systems, I analyze discourse related to quality used in high-level reports and policy documents. I use document analysis to trace the idea of ‘quality’ from the turn of the 21st century. The findings of this first-of-its-kind empirical analysis on Indian higher education policy illustrate how notions of quality as per the government agenda have evolved into current policy and have formalized the standards of assessment of quality in Indian higher education.