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Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society
8-11 August 2008
Sheraton San Diego
San Diego, CA


Conference Co-Chairs:
James R. Brown, West Virginia University
Rajiv P. Dant, University of South Florida


The Summer Educators' Conference is an important forum for current research and intellectual exchange. Manuscripts and special session proposals are invited that present evidence of empirical regularities, explore new theoretical perspectives, suggest practical implications of existing theory, apply new tools to marketing management, provide insights for research drawn from marketing practice and consumer behavior, highlight advances in marketing practice, and/or insightfully synthesize one or more important bodies of literature relevant to marketing.

The goal for the 2008 Summer Educators'Conference is to present a program that highlights topics that will positively impact marketing scholarship, teaching and personal growth. Thus, we encourage authors to present their best work at the conference, whether applied, theoretical, or methodological in orientation.

Although the conference is open to special sessions and paper proposals on all marketing-related topics, a goal for the 2008 Summer Educators' Conference is to seek conceptual or empirical work that incorporates the conference theme of "Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society." We plan this emphasis for special sessions and strongly encourage potential participants to organize and propose such sessions with colleagues working in similar research domains. Special sessions might take the form of (a) traditional research presentations (3-4) with a discussant; or (b) interactive panel discussions with 4-6 panelists and a moderator. Other types of creative special sessions are also possible.

Another goal of the conference is to serve as a professional development opportunity for marketing scholars that is consistent with the conference theme. This will be accomplished by creating a number of appropriate forums designed to enhance the professional development marketing academics.
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