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The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare
The Summer Educators' Conference is an important forum for current research and intellectual exchange. Manuscripts and special session proposals are invited that present evidence of empirical regularities, explore new theoretical perspectives, suggest practical implications of existing theory, apply new tools to marketing management, provide insights for research drawn from marketing practice and consumer behavior, highlight advances in marketing practice, and/or insightfully synthesize one or more important bodies of literature relevant to marketing.

Although the conference is open to papers and special sessions on all marketing-related topics, a goal for the 2010 Summer Educators' Conference is to seek conceptual or empirical work that incorporates consumer and organizational issues related to the conference theme of "The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare." Another goal of the conference is to serve as a professional development opportunity for marketing scholars, which is consistent with the conference theme. This will be accomplished by creating a forum for developing research partnerships and interacting with other attendees from both academic and practitioner realms.

Thus, we encourage authors to present their best work at the conference, whether applied, theoretical, or methodological in orientation. In order to encourage authors to submit and present their best work at the conference, the option of publishing only an abstract in the conference proceedings is offered. At the time of submission, please specify your preference for publication in abstract or full-manuscript form, if your paper is accepted. This choice does not affect the review process.

The conference is organized around eighteen tracks, including one track that is dedicated to Special Sessions. In contrast with past practices in which special sessions related to a particular track were sent to the specific track for review, this year ALL Special Session Proposals, including those of the Special Interest Groups (SIGs) of the AMA Academic Division are to be sent to Track 18. Special sessions might take the form of (a) traditional research presentations (3-4) with a discussant; or (b) interactive panel discussions with 4-6 panelists and a moderator. Other types of creative special sessions are also possible. We plan to place particular emphasis on special sessions and strongly encourage potential participants to organize and propose such sessions with research colleagues working in similar research domains.

The deadline for all papers and proposals: January 14, 2010
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