Tampa Marriott Waterside
Tampa, FL
February 20 - 23, 2009

The Winter Educators' Conference is an important forum for current research and intellectual exchange. Manuscripts and special session proposals are invited that present evidence of empirical regularities, explore new theoretical perspectives, suggest practical implications of existing theory, apply new tools to marketing management, provide insights for research drawn from marketing practice and consumer behavior, highlight advances in marketing practice, and/or insightfully synthesize one or more important bodies of literature relevant to marketing.