Austin, TX
February 18 - 20, 2011

Submission Deadline: July 12, 2010

Over the past several decades, there is a large body of work in marketing that has generated valuable insights for marketing theory and business practice. Yet, the world in which firms operates is changing continuously. These changes include, for example, increasing globalization, information intensive decision contexts, environmental concerns, and concerns related to the effects of consumption on human health. These changes create new challenges for managers, which necessitates new approaches for research in marketing and pedagogical methods. This conference will serve as a venue to both review insights generated in the field of marketing over the past several decades and shape the future of research and teaching in marketing. Hence, "Looking Back, Looking Forward: Shaping the Future of Research in Marketing" is the theme for the AMA 2010 Winter Marketing Educators' Conference scheduled for February 17-21, 2011 in Austin, Texas.

This theme is also especially pertinent because Marketing Science Institute and Journal of Marketing, the two standard bearers for relevant research in the field of marketing, are celebrating important anniversaries in 2011. In selecting track chairs and in creating highlighted sessions in this conference, we have tried to draw on academics who are associated with Marketing Science Institute and on academics whose thought leading work has been published in, and therefore has shaped, the Journal of Marketing. We hope that researchers in the field of marketing will submit their best and most managerially relevant research for this conference.

Because the Winter Educators' Conference is, in general, an important forum for research, intellectual exchange, professional development, and networking with colleagues from around the world, our goal is to create a program that offers topics covering a wide range of marketing issues. We encourage participants to submit their best work, whether it is empirical, conceptual, or applied. We also seek innovative and meaningful special session proposals that seek to expand the boundary of current marketing theory and practice.