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This paper uses a simple heuristic model to argue that binary discriminatory conventions, underlying some gendered relations, are powerfully lucrative for those who play the dominating role. Using experimental evidence demonstrating how quickly binary discriminatory conventions can emerge in artificial environments, I explore both a potential mechanism by which these practices are maintained, and how they may potentially be reshaped to incorporate non-dominating best practices. This research allows that, although discriminatory treatment may become habitual and not overtly intentional, that actors can learn to embrace more egalitarian behavioral norms. However, it is also possible that if conventionally dominating actors are challenged to accept non-discriminatory ideals, they can take recourse by reinforcing binary classification schemes to their advantage. My conclusion tentatively explores how in the case of gender and populism, insisting on binary-gender based social roles may have a precise mechanism for subjugation with payoffs accruing to actors on the empowered side of the dichotomy.