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Over the past decade, leaders across the world have been turning to more extreme forms of political rhetoric, such as populism and far-right nationalism. While political scientists have made significant developments toward the conceptualization and measurement of populism, a similar effort has eluded the study of nationalism. Employing new data using textual analysis of leaders' speeches between 2000-present, we explore the variation of nationalist rhetoric in Southeast Asia. Across the region, we observe leaders vary from no use of nationalist rhetoric (rare), to promotion of the in-group (most frequent), all the way to harmful denigration of out-groups. We explore the conditions under which leaders use such rhetoric to develop preliminary theory on the roots of far-right nationalism.