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428 - Regular Session. Organizations: Cultivating Organizational Audiences and Audience Reactions
Mon, August 18, 2:30 to 4:10pm, TBASession Submission Type: Paper Session
Abstract
This session deals with the subtle and sometimes unexamined interactions between organizations and their audiences for outcomes such as profitability and legitimacy.
Sub Unit
Session Organizer
Presider
Individual Presentations
Audience-Dependent Effect of Category-Spanning by U.S. Art Museums - Shinwon Noh, Cornell University
Authentication: Self-proclamations and Audience Perceptions - Balazs Kovacs, University of Lugano; Glenn R. Carroll, Stanford University; David Lehman, University of Virginia
New Venture Name Selection and Capital Acquisition in Late Imperial Russia, 1861-1913 - Olga M. Khessina, Cornell University; W Chad Carlos, Brigham Young University
Oppositional Product Names and Product Appeal - J. Cameron Verhaal, University of Utah; Olga M. Khessina, Cornell University; Stanislav D. Dobrev, University of Utah; Jaime Grant, University of Utah