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About Annual Meeting
Rational Choice Theory is arguably the most plausible theory to explain the ‘religious marketplace’ phenomenon in Houston, in particular, and in the United States in general. Its concepts and basic tenets address a social reality, elevate individuals to the rank of agency, and explain many of the behaviors of people who make a religious choice in their lives.
This paper explores a Vietnamese Buddhist temple in Houston mostly attended by the Latinos/as through the key concepts of Rational Choice Theory. This rare phenomenon of Christian Latinos/as at a theologically distant Buddhist temple is a perfect example for aforementioned Rational Choice Theory. Many members, true to the theory, diversify their choices by both attending their respective churches on Sundays and joining the temple on Mondays to testify miraculous happenings in their lives. The author strives to explore the phenomenon through the lenses of five essential concepts the theory frequently utilizes: “religious marketplace”, “sect vs. church”, “free-riding”, “cost and benefit” and “religious human capital”.