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We theorize how market processes and race interact to affect the odds of a supposedly goal-directed organization dismissing head coaches. Using data on 346 NCAA Division I men's basketball teams for the five-season period from 2015 through 2020, we find that schools are less likely to dismiss White coaches whose tenures range from about 2 to about 8 years (i.e. the establishing phase of their tenure), and they are less likely to dismiss White coaches when men’s basketball composes a smaller percentage of overall athletic expenditures on men’s sports. Effectively, we show that when market processes fail, either because of uncertainty about future performance or a lack of investments, racially minoritized head coaches are disproportionately vulnerable to dismissal.