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Workshop: Designing and Fielding Online Surveys

Tue, Nov 14, 12:00 to 4:00pm, Marriott, Franklin 3, 4th Floor

Session Submission Type: Workshop

Abstract

Original data collection using surveys is an indispensable component of criminological inquiry. However, declining rates of coverage and response have made it more difficult and costly to administer surveys using traditional survey modes. At the same time, technological advancements and expansions in Internet access have increased the feasibility of online surveys. This workshop will provide a broad introduction to Internet survey methods. First, we will review common methods for sampling survey respondents online (e.g., crowdsourcing, opt-in panels), and discuss associated challenges (e.g., coverage bias, panel overlap, non-naivete). Next, we will review current best practices for constructing online questionnaires (e.g., background colors, font types, response formats). The workshop will provide the most recent evidence on each of the the issues we discuss. There will also be an overview of different services and software (e.g., SurveyMonkey) available for developing and delivering online surveys. Finally, we will cover several common pitfalls that can arise when conducting online surveys, and strategies for avoiding them.

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