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In recent years, exchange programs have become increasingly popular as an integral part of university education, providing students with the opportunity to study in a foreign country and experience different cultures. While cross-regional exchange programs, where students study in universities on different continents, have gained popularity, non-cross-regional exchange programs, where students study in universities within the same continent, are still prevalent. This study aims to compare the benefits and challenges of cross-regional and non-cross-regional exchange programs in universities. Using a combination of literature review and qualitative interviews with students who have participated in exchange programs, this research presents a comparative analysis of the benefits and challenges of both types of programs, including the goals of universities in offering these programs and the financial resources available to support them. The study found that cross-regional exchange programs offer students a more diverse experience with exposure to different cultures, lifestyles, and teaching methods. However, they can be costly and time-consuming, which may limit access for some students. Non-cross-regional exchange programs, on the other hand, offer students the opportunity to experience different cultures within their continent, often at a lower cost and with less time away from home. However, they may not provide the same level of exposure to different cultures and lifestyles as cross-regional exchange programs. Through comparison, the study explores the differences in mobility, global vision, learning, cultural impact, and language, as well as the factors that influence the feasibility of students attending exchange programs. In summary, this study highlights the critical role that project design and the degree of university internationalization play in shaping students' intentions to study abroad. The findings challenge the conventional thoughts that cross-regional exchanges are the main viable option for students seeking an international education. Instead, this study suggests that non-cross-regional exchanges can be just as valuable, providing students with unique cultural and academic experiences that are equally enriching. As such, it is essential for universities to prioritize internationalization efforts and offer a diverse range of exchange programs that cater to the needs and preferences of a wide variety of students.