When does investment in green process innovation pay in low-resource contexts?

• In Event: SUSTAINABILITY and CORPORATE SOCIAL RESPONSIBILITY: Environmental Investments and Operational Performance

Abstract

This study draws on the contingent natural resource-based view to explore the relationship between green process innovation and financial performance under varying levels of green value co-creation and customer driven strategy. We used survey data from 224 manufacturers in Ghana to test our hypotheses. The findings suggest green value co-creation and customer driven green strategy independently, and jointly moderates the baseline relationship. Also, whereas the relationship between green process innovation and financial performance is negative under low values of the two moderators, the combination of moderate and high levels of the moderators is associated with high financial performance.

Authors

• Listowel Owusu Appiah, Center for Applied Research and Innovation- Africa, Kwame Nkrumah University of Science and Technology

• Dominic Essuman, The University of Sheffield

• Nathaniel Boso, Gordon Institute of Business Science, University of Pretoria, South Africa; Department of Marketing and Corporate Strategy, KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana

• Benjamin Cosmos Osei, Department of Supply Chain and Information Systems, KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.