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Operational Ambidexterity and Performance: The Moderating Role of Internal Integration

Sun, November 19, 8:00 to 9:30am, Atlanta Marriott Marquis, Floor: Atrium Level, A704


The purpose of this research is to examine the effect of Operational Ambidexterity on multiple operational performance dimensions and assess the moderating role of Internal Integration on these relationships. The survey data is used to analyze the relationships using PLS-SEM.

KEYWORDS: Operational Ambidexterity, Internal Integration, PLS, Operational Performance.