Considering Supply Chain 4.0 in the Last Mile Context: A Consumer Delivery Service Choice Model

• In Event: LOGISTICS and TRANSPORTATION MANAGEMENT: Exploring Cutting-Edge Solutions for Last-Mile Delivery: Pioneering Methods and Technologies

Abstract

The Supply Chain 4.0 (SC 4.0) concept encompasses disruptive supply chain technologies and practices that will radically change how competitive advantage is earned. The last-mile delivery context is no exception. To take advantage of these technologies, e-commerce retailers must determine how SC 4.0 technology configurations can be optimized to deliver the most utility for consumers. Using demand-side theorizing, we develop a choice model to determine which SC 4.0 technology-enabled delivery service attributes and levels consumers prefer. Our findings provide important contributions to both theory and practice.

Authors

• Matthew Jenkins, East Tennessee State University

• Marc Scott, University of Arkansas

• Kenneth Pieterson, East Tennessee State University