The Opportunities and challenges of promotion of hip-hop industrialization in China

• In Event: STRATEGIC MANAGEMENT: Global Environment - City Design, Politics, Hip-Hop!

Abstract

The industrialization of hip-hop in China is of great urgency. In this study, the author has collected many literates, and has used the SWOT-PEST analysis to find out the development environment of hip-hop. At present, the promotion of hip-hop industrialization in China is facing many opportunities and challenges. The gradual increase in consumer spending and the rapid development of information technology, make the potential market of hip-hop is huge. However, the unbalanced regional development of hip-hop, the limitations of existing industrial thinking and the integration of hip-hop with other industries have made hip-hop face many obstacles to its industrial development.

Author

• Jiaqi Yan, Tongji University