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Evaluating Movies: A Review and a Framework for Investigating Underlying Psychological Processes

Fri, May 23, 10:30 to 11:45, Seattle Sheraton, Virginia

Abstract

Evaluation is pervasive and vital for daily life: humans constantly evaluate what is good or bad for them, be it in a more automatic or in a more deliberate way. In the present paper we examine the concept of evaluation in the context of entertainment research with focus on movies. Our aim is to delineate the role of evaluation before, during, and after watching a movie and highlight its similarities and differences to common related concepts (e.g., enjoyment and appreciation). After selectively reviewing previous research that dealt with such concepts, we describe the associative–propositional evaluation model as a useful tool to unravel underlying psychological processes of movie evaluations and discuss its advantages for application in entertainment research.

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