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Many Roads to Rome? The Differential Relationships Between Entertainment Experiences, Knowledge, and Behavioral Intentions

Sun, May 24, 12:00 to 13:15, Caribe Hilton, Grand Salon Los Rosales


Based on assumptions from entertainment theory, an online-study (N = 419) was conducted to investigate the differential relationships between enjoyment and appreciation of a video clip that dealt with the features of natural gas as fuel for cars, objective and subjective knowledge about the content of that clip, and behavioral intentions of dealing with the topic of natural gas. Structural equation modeling revealed that enjoyment was directly positively related to objective and subjective knowledge. However, neither objective nor subjective knowledge were strong predictors for behavioral intentions. Appreciation, in contrast, was directly negatively related to knowledge acquisition and only weakly positively related to subjective knowledge, but was the best predictor for behavioral intentions. These results point to the distinct processes and effects of different entertainment experiences.