Search
Program Calendar
Browse By Day
Browse By Time
Browse By Person
Browse By Room
Browse By Division
Browse By Session Type
Search Tips
Personal Schedule
Sign In
Equivalence is a key concept in cross-cultural research. Within Hofstedeās framework of individualistic and collectivistic cultures, this contribution examines measurement equivalence of hedonic and eudaimonic entertainment motivations in two different cultures, namely Germany representing a more individualistic culture (N = 209) and Turkey representing a more collectivistic culture (N = 112). By means of a multi-group confirmatory factor analysis (MCFA), we could secure configural invariance for both hedonic and eudaimonic entertainment motivations across the German and Turkish sample. Metric invariance, however, could only be obtained for hedonic, but not for eudaimonic motivations. Scalar invariance was obtained for neither of the two entertainment motivations. The study points to the importance of equivalence testing when conducting cross-cultural research.
Ozen Odag, Jacobs U Bremen
Matthias Hofer, U of Zurich
Frank M. Schneider, U of Mannheim
Anne Bartsch, LMU Munich
Katharina Knop, U of Mannheim