The Influence of Environmental Organizations’ Public Relations Efforts on Public Perceptions of Issues Management

• In Event: ICA Plenary Interactive Paper/Poster Session II
  In Paper Session: Public Relations Interactive Poster Session

Abstract

This study examines the influence of environmental organizations’ public relations efforts on individuals’ issues management perceptions. The study relied on an Internet survey to assess participants’ (N = 542) perceptions of environmental organizations. Results indicate that exposure to environmental organizations’ dialogic communication led to favorable perceptions of organizations’ issues management; however, mediated communication and interpersonal communication did not. Findings enhance theory and practice by providing empirical support for the influence of public relations efforts on issues management perceptions.

Authors

• Matthew S. VanDyke, Texas Tech University

• Weiwu Zhang, Texas Tech U