The Organizational Culture of Asian Broadcasting

• In Event: Issues in the Study of Media Industries

Abstract

This study examined the industry-wide organizational culture of the field of broadcasting in 14 nations of Asia by analyzing values held by 233 senior radio and television staff members. Participants in training workshops across the region ranked a set of core values that were related to ideational organizational culture (Martin, 2002). Spearman correlation coefficients of these rankings indicated that a few values were considered important in nearly all nations, but the ranking of some cultural values varied sharply from country to country. Factor analysis of those rankings produced three distinct groupings of value orientations, and therefore we concluded there was no support for a common organization culture operating within the field of broadcasting in Asia. We observed that industry-wide values appeared to interact with local cultures within each nation producing sub-regional patterns.
Keywords: Asia, broadcasting, radio, television, organizational culture

Authors

• Drew McDaniel, Ohio University

• Chalisa Magpanthong, Bangkok U