Message Sensation Value: A Meta-Analysis of Main Effects

• In Event: Studies of Message Properties

Abstract

The sensation value of messages is a concept that can inform the construction of effective messages. However, there have been conflicting results in the literature. Some studies demonstrate an interaction between message sensation value (MSV) and sensation seeking that affects the persuasiveness of a message. Other studies, however, demonstrate a main effect for MSV. This study provides a meta-analysis of the main effect of MSV on arousal, behavioral intention, and perceived message effectiveness. Ten cases from 6 studies were included in the present meta-analysis. Findings suggest that MSV has a relatively strong main effect on arousal and a moderate main effect on perceived message effectiveness, but the main effect on behavioral intention is not significant. Implications and limitations are discussed.

Authors

• Elisabeth Bigsby, U of Illinois

• Ningxin Wang, University of Illinois at Urbana-Champaign