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This paper analyses the coverage of Danish film and TV drama series in print and online newspapers in Germany and its role in the “success” of these series, conceptualized as cultural circulation. It is assumed that the media coverage forms a public presence that enqeues in a reference system within media products are governed and in which they operate (Mathijs 2006). Media coverage thus form a media event that catalyzes public and societal debates, supporting the circulation of a cultural product. The study elaborates on the role that media coverage entails for the circulation of the specific cultural phenomena of Danish film and television as well as the role of journalists and their journalistic contribution, for example as gatekeepers (Shoemaker and Vos 2009, Barzilai-Nahon 2009) or as “cultural intermediaries” (Bourdieu 1984, Maguire and Matthews 2010).
The paper draws on a qualitative media coverage analysis conducted on the German national newspaper and news magazines and their online presence taking the international success of the TV drama Forbrydelsen as a starting point.
Susanne Eichner is an Associate Professor in the department of Media Studies at Aarhus University. She is currently member on a project on “What makes Danish TV series travel” at Aarhus University (2014-2018) and was a research fellow in the International Research Project Lord of the Rings-Study at the Film Academy Potsdam (2003 – 2007). She is co-author of the book “Die “Herr der Ringe”-Trilogie. Attraktion und Faszination eines popkulturellen Phänomens” (Konstanz: UVK) and editor of “Fernsehen: europäische Perspektiven” (Konstanz: UVK), as well as editor of “Transnationale Serienkultur. Theorie, Ästhetik, Narration und Rezeption neuer Fernsehserien” (Wiesbaden: VS Verlag).