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Facebook Page Data Extraction for Nonprogrammers: Introducing the Netvizz and Facepager Tools

Fri, May 26, 14:00 to 15:15, Hilton San Diego Bayfront, Floor: 3, Aqua 309


With more than 1.10 billion daily active users, Facebook is by far the world’s most popular social network site. Equally impressive is the number of Facebook Pages. More than 50 million businesses use their pages to engage with customers and over 1.5 million organizations use Facebook pages to interact with stakeholders. The purpose of this extended abstract is to introduce two free tools that can extract publicly available Facebook page data: Netvizz (Rieder, 2013) and Fagepager (Keyling & Jünger, 2016). Because both tools offer easy to use interfaces and convenient export options to popular database management and spreadsheet programs (e.g. Microsoft Access and Excel), they are especially useful for researchers who want to collect Facebook page data as part of their research, but have no programming background (i.e. R, Python) and little familiarity with the Facebook application programming interface (API).