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Examining the Relationship Between Collective Action Frames and Network Centrality on Twitter: A Big-Data Analysis

Sun, May 28, 8:00 to 9:15, Hilton San Diego Bayfront, Floor: 4, Sapphire 411 AB


This research provides insights into the ways Twitter is used in conjunction with protest on the ground. The People’s Climate March movement offers a test case of framing processes and their products in the context of social media. Based on a big data analysis of 179,014 tweets posted on the day of the march, this research shows that there were four dominant collective action frames that emerged from the Twitter conversations about the People’s Climate March. How individuals framed this protest was also related to their network centrality in the mention network on Twitter. The proportion of words in Cluster 2 or Cluster 3 in tweets produced by Twitter users was significantly associated with their network centrality. Theoretical and practical implications are also discussed.

Topic keywords: collective action frames, environmental social movement, climate change
Method keyword: network analysis


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