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Making Global Through Digital Labor: Conquering Markets, Making Profits, and Creating Values

Mon, May 29, 14:00 to 15:15, Hilton San Diego Bayfront, Floor: 2, Indigo 202A


This research focuses on the collaboration of international audience who volunteer to translate non-English TV shows for a for-profit enterprise. The aim is to explore the ways in which digital platforms encourage the direct participation of audiences in the circulation and consumption of international media products, while shedding light into new and complex forms of collaboration and tensions between audiences and media industries. Through the analysis of a digital platform and interviews with volunteers that translate TV shows, this study finds that people find rewards in the personal satisfaction, social connections and recognition gained through their labor in spite of the profits that they produce for private corporations. A main objective is to look at the role of audience in relation to new models of global circulation of media products which have produced concerns because of their openly commercial nature.