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Who Choses Which News? How Extraversion, Openness, and Conscientiousness Predict News Consumption

Sat, May 27, 9:30 to 10:45, Hilton San Diego Bayfront, Floor: 2, Indigo 206


that the personality traits Extraversion, Openness and Conscientiousness are differentially
associated with the consumption hard news, soft news, and political satire. We demonstrate in
Germany, the Netherlands, Spain and the US that extraverts consume more news, especially
when it is hard news that fosters their political discussions. Open-minded citizens – who are
curious and imaginative – consume more hard news in Spain and the US but not in Germany
and the Netherlands. Moreover, open-minded citizens generally consume less soft news.
Finally, consumers of political satire are open-minded but less conscientious. Our study
contributes to the role of personality in news consumption.