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Intermedia Visual Agenda Setting: Comparing Wire Top Photo Distribution to What Makes the Front Page

Fri, May 26, 14:00 to 15:15, Hilton San Diego Bayfront, Floor: 3, Aqua Salon C


This foundational study combines two existing aspects of agenda-setting, intermedia and visual, to explore intermedia visual agenda-setting- the study of which aspects of the visual agenda are transferred from one media to another. By extending intermedia agenda-setting into visuals, we see different interactions than from traditional story-only studies, and set the foundation for future inquiry. Initially, this is explored using the traditional newspaper front page and one wire service, the Associated Press. Findings indicate some intermedia visual agenda-setting takes place and establishes a base for additional research.


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