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In Event: ICA Interactive paper/Poster Session I
In Interactive Paper Session: Mass Communication Interactive Poster Session
The study investigates the influence of media stereotypes on the degree of presumed media influence on others and the resulting corrective effects for the own attitude toward a minority. Whereas prior studies mainly focused on direct persuasive and activating effects of media stereotypes, this study aims to explain that the presumption of negative effects of media stereotypes on others can trigger correction processes that oppose direct persuasive effects.
In an online-experiment with a 2 (strong/weak media stereotypes) x 2 (first person belongs to stereotyped group/ first person does not belong to stereotyped group)-between-subjects-design we tested the relationship between the degree of media stereotyping, presumed media effects, and attitudinal and behavioral consequences. Results show that corrective processes are triggered when people presume a negative influence of the stereotyped media content on other people.