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Ukrainian Nationalist Parties and Connective Action: Analysis of Electoral Campaigning and Social Media Sentiments

Mon, May 29, 15:30 to 16:45, Hilton San Diego Bayfront, Floor: 4, Sapphire 410A


This paper advances understanding of how far-right parties are using new media to mobilize their supporters in emerging democracy by combining human and computer-mediated content analyses. Theoretical approach uses the framework of connective action logic and results suggest that young and challenger parties are more adoptive of this logic and provide opportunities for personalized engagement to their supporters. Moreover, use of interactive technologies by a party also goes in hand with smaller proportion of opinionated messages in this party’s Twitter network. Implications of these findings for future political campaigns research conclude this paper.