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Há-Vita: A Transmedia Project to Foster a Dialogue About the Natural and Cultural Capital of Madeira Island

Thu, May 25, 19:30 to 21:30, Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom B


In this exhibition, we present Há-Vita, a web-based interactive repository of video interviews highlighting many aspects of Madeira island’s natural capital and local culture. The work is situated between ecotourism and what Robert Pratten (2015) names Transmedia for Change (T4C), a way of engaging audiences with the aim of inducing social change through transmedia storytelling, which in turn is a technique which provides a story experience across multiple platforms and formats.