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Open TV Presents: Scaling Production Value

Thu, May 25, 19:30 to 21:30, Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom B

Abstract

The networked environment has opened the TV market, troubling conceptions of “high production value.” Networked television encompasses YouTubers who profit with relatively small crews to Netflix series outpacing cable television in production budgets. I argue productions have different values at different levels of scale. “Small scale” production critiques dominant trends in networked television by shifting value assessments from artificial scarcity to building capacity attendant to diverse needs and communities. Queer producers are especially equipped to re-scale television, shifting time, space, and cultural representation considerations on set from limitation and competition to value creation. Using data and experiences from developing Open TV beta, a Chicago-based platform for community-based networked television, I show small-scale production reveals heretofore under-recognized aspects of production value. I focus on the experience of producing the first four pilots we released under Open TV Presents, a series of pilots about queer and intersectional artists exploring alternative (non-normative) relationships.

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