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Heartrate as an Implicit Measure of Event Segmentation

Mon, May 29, 11:00 to 12:15, Hilton San Diego Bayfront, 2, Indigo Ballroom C

Abstract

A prominent status of psychophysiological measures’ application in communication research can be awarded to the observance of heartrate in the context of perceptual attention’s resource allocation. While research findings in the realm of the LC4MP (Lang, 2006) in particular support the measurement of heartrate as a reliable factor in order to address attention focused processes of mediated message processing, less research has focused proximately on working memory based mental representation processes that account for observations of memory formation, and retrieval as exemplarily observed in cognitive event perception research. Thus, our research draws on linking theories of event perception to heartrate as an implicit measure of audiovisual media processing. A common observation of research findings on heartrate’s orientating responses is that heartrate decelerates before people expect a change of an event or ensuing from unexpected occurences. Our preliminary findings suggest that these orientating responses likewise occur prior to event boundaries.

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