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The No Singaporeans Left Behind Campaign

Thu, May 25, 19:30 to 21:30, Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom B

Abstract

The No Singaporeans Left Behind campaign is an online campaign to raise awareness of poverty and inequality in Singapore. Using the culture-centered approach, the campaign was informed by over 180 in-depth interviews with low-income Singaporeans, and designed by a group of 10 low-income Singaporeans that formed an advisory board. The advisory board actively participated in identifying key problems the poor face in Singapore, their corresponding solutions, and the communication strategies that would raise the Singapore public's awareness of the issues the poor face. The online campaign featured social media outreach, a print advertisement, a 1.30-minute advertisement, and a 30-minute documentary that was screened at a local university in Singapore.

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