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Thu, May 25, 19:30 to 21:30, Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom B


Blackness as a site of struggle and progeny of empire sparks debates over representation and politics, particularly when it comes to branding and consumption. These dialogues about black material culture and the construction of the black body as a commodity play out on the large stages of traditional television, film and novels. Yet amidst nationalism, media fragmentation and expanding niche markets, race and identity cannot be constrained to such spaces, yielding meaning-making that elides the boundaries of public and private spheres, as well as personal and consumer politics. This exhibit seeks to locate racial identity as a brand, examining race as a site of cultural meaning , meaning-making, and production.