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Understanding U.S.-China Coproduction: Theory, Policy, and Industry

Mon, May 29, 15:30 to 16:45, Hilton San Diego Bayfront, Floor: 4, Sapphire Ballroom M

Session Submission Type: Panel

Abstract

The past decade has witnessed the most remarkable trend in US-China film and business exchanges: the unprecedented growth in US-China film co-productions and Chinese companies’ high-profile investment into Hollywood studios and US cinemas. China’s film market has grown more than 30% annually over the last six years. Box office revenues rose 48.7% in 2015 to 44 billion yuan ($ 6.24 billion), putting China on track to overtake the U.S. as the world's largest movie market as early as 2017. Almost three-quarters of Hollywood revenue now comes from the international market, Hollywood studios are therefore seeking to carve out larger pieces of the giant pie represented by China. The latest trend highlights a striking phenomenon for globalisation, and harbours profound implications for global communication: a global counter flow from the periphery to the center, a shift in the global power relationship, the emergence of new media capitals, and a reshaping of the global media structure.
This panel seeks to explore this timely topic from a variety of perspectives. The panel investigates the dynamics and constraints for US-China co-productions. It hopes to shed new lights on the shifting global power relationship, and on the changing global media landscape. To tie to the 2017 conference theme, coproduction is considered communication “interventions.” Coproduction is both an intervention practice by film professionals in their endeavor to reach broader global audiences, and a policy intervention by nation-states in their negotiation of resources and space in film production and cultural promotion.

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