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Session Submission Type: Paper Session
CSR Advertising Effects and the Role of Expectancy - Alexander Pfeuffer, U of Minnesota; Chuqing Dong, U of Minnesota - Twin Cities
Fluency in Commercial Breaks: The Impact of Repetition and Conceptual Priming on Advertising Effectiveness - Priska Breves, U Wuerzburg; Nicole Liebers, Universität Würzburg; Christiana Schallhorn, U of Wuerzburg; Holger Schramm, U of Wuerzburg, Germany
The Impact of Regulatory Focus on Adolescents’ Evaluation of Targeted Advertising on Social Networking Sites - Brahim Zarouali, U of Antwerp; Michel Walrave, U of Antwerp; Koen Ponnet, U of Antwerp; Karolien Poels, University of Antwerp
The Influence of Gay Male Imagery in Print Advertising on Consumers' Intentions: A Longitudinal Experiment - Bradley J Bond, U of San Diego; Justine Rapp, U of San Diego
Variation Matters: The Effectiveness of Platform Variation and Content Variation in Social Media Advertising as Mediated by Ad Intrusiveness - Guanxiong Huang, City University of Hong Kong
Toward a Process Model of Consumer Brand Evaluation and Promotion: Drivers of Word of Mouth for Thai Small and Medium Enterprises - Nitcha Chokpitakkul, Chulalongkorn U; Mark Allen Hamilton, U of Connecticut
Violence, Sex, and Advertising Effectiveness - Robert Benjamin Lull, California State University, Fresno
Online Behavioral Advertising: A Conceptual Framework and Research Agenda - Sophie Carolien Boerman, U of Amsterdam, Amsterdam School of Communication Research (ASCoR); Sanne Kruikemeier; Frederik Zuiderveen Borgesius, IViR Institute for Information Law, U of Amsterdam