Health Communication

Bo Yang, Georgia State University

Different Culture or Different Mind? A Cross-Cultural Comparison of Young Adult’s Perception and Acceptance of HPV Vaccine and the Moderated Message Framing Effect in China and USA - Sixiao Liu, University at Buffalo, SUNY; Haoran Chu, U of Buffalo; Janet Zheng Yang, State U of New York - Buffalo

The Interplay between Framing and Regulatory Focus in Processing Narratives about HPV Vaccination in Singapore - Hye Kyung Kim, Nanyang Technological U; Tae Kyoung Lee, University of Utah; Wei Yi Kong, Nanyang Technological U

Framing and Visual Type: Testing Their Effect on Zika Vaccine Uptake Intent - Jeanine Patricia Drost Guidry, Virginia Commonwealth U; Kellie Carlyle, Virginia Commonwealth U; Jessica LaRose, Virginia Commonwealth U; Pau Perrin, Virginia Commonwealth U; Mark Ryan, Virginia Commonwealth U; Marcus Messner, Virginia Commonwealth U

Utilizing Gain/Loss and Target-Benefit Framing to Assess the Attitude and Behavioral Intention - Rashmi Thapaliya, U of Oklahoma; FuWei Sun, University of Oklahoma

Curbing Excessive Pornography Consumption Using Traditional and Religious Identity-Based EPPM - Krishnamurti Murniadi, Kent State U; Nichole Egbert, Kent State U