Health Communication

Jiyoung Lee, Syracuse U

Clicking Health Risk Messages on Social Media: A Moderated Mediation Path through Perceived Message Features and Fear Arousal - Xueying Zhang, North Carolina A&T State University; Shuhua Zhou, Missouri School of Journalism, U of Missouri

Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral Intentions - Woohyun Yoo, Incheon National U; Hye-Jin Paek; Thomas Hove

Understanding and Diagnosing Antimicrobial Resistance on Social Media: A Yearlong Overview of Data and Analytics - Brittany Andersen, Boston U; Lee Hair, Boston University; Jacob Groshek; Arunima Krishna, Boston U; Dylan Walker, Boston U

Celebrity Endorsers of Veganism on Social Media: Influence on Attitudes and Behavioral Intentions Towards Veganism - Seung-A Annie Jin, Boston College; Joe Phua, U of Georgia; Jihoon (Jay) Kim, U of Georgia

Breast Cancer Voices on Pinterest: Raising Awareness or Just a Cutesy Slogan? - Carrie A. Miller, Virginia Commonwealth U; Jeanine Patricia Drost Guidry, Virginia Commonwealth U