At Least Three Episodes or at Least Two Hours? Proposal for a Definition and Measurement of Binge Watching as TV Series Viewing Behavior

• In Event: HIGH-DENSITY: Tackling Selective Exposure, Multitasking, and Choice

Abstract

Binge watching—the cumulative non-linear usage of televised series, particularly via video-on-demand services—is an increasingly prevalent and controversially discussed phenomenon of media entertainment. Prior research has not reached consensus about the criteria that characterize binge watching as a unique usage behavior. Accordingly, measurement and correlates of binge watching vary widely between studies. To close this gap, we conducted a comprehensive literature synopsis allowing us to present a refined definition of binge watching. In two empirical studies (N1 = 184; N2 = 499), we subsequently developed a concise five-item scale that operationalizes binge watching as an interindividually varying perception of one’s consecutive TV series consumption. High intensity of consumption predicted the level of perceived binge watching, but was not definitional for the usage behavior. The scale showed high internal consistency and construct validity, thus offering a valuable instrument for future research on predictors and consequences of binge watching.

Author

• Viola Granow, U of Mainz