The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach

• In Event: Queer Alternative Media as Counterpublics and Safe Spaces

Abstract

This research examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using survey methodology (n=716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study indicate that non-monosexuals are heavy users of social media and that it plays a significant role in their perceptions of their environment. Several variables including their field of experience, ability, and costs and rewards, can predict non-monosexuals’ communication choices and social media moderates those relationships. Overall, the sample preferred an outcome of accommodation, indicating that they hope for equality.

Author

• Michele Meyer, University of North Carolina at Chapel Hill