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Session Submission Type: Paper Session
Nonprofits’ Internal Marketing and Its Influences on Volunteers’ Experiences and Behavior: A Multiple Mediation Analysis - Hellen Petra Gross, University of Applied Sciences Saarbrücken; Maren Rottler, University of Mannheim
Understanding How Human Service Nonprofits Engage Website Visitors Using the Nonprofit Website Engagement Framework - Richard Hoefer, University of Texas at Arlington; Mary McCoy, University of Texas at Arlington
Where’s the Co-op gone? Challenges in the Rebranding of Member-based Organizations - Valérie Michaud, École des sciences de la gestion, Université du Québec à Montréal; Marcos Barros, Grenoble School of Management