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Selling “The Joy of the Modern Home”. New Media and Entertainment at the Turn of the Twentieth Century

Sun, May 26, 2:15 to 3:45pm, TBA

Abstract

This paper looks at the introduction and appropriation of the technologies of film and phonography in the late nineteenth century and early twentieth century in Buenos Aires, Santiago and Montevideo. By looking at the commercialization of phonographs, records, cameras and movies, I aim to analyze how advertisements favored certain uses of these technologies both in the public and the domestic space. This paper focuses on the role of Max Glücksmann, a Jewish immigrant that settled in Buenos Aires in 1890 and became one of the main entrepreneurs in the fields of film and phonography in Latin America. By looking at how he and other entrepreneurs interpreted the expectations and demands of the population and linked the technological novelties to existing habits of media use, I aim to asses their role in the rise of new media and the emergence of the entertainment industry.

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